Vana Tallinn is the most legendary Estonian liqueur brand, which has traditionally been more popular among women, and unfortunately most modern men don’t know that this rum-based drink is very much for them too.
Which led to a simple idea: what would be more of a proof that Vana Tallinn is for our target group than simply showing cool guys drinking Vana Tallinn?
That’s why we created Barhoppers Live, a live talk show from men to men broadcasted weekly over Facebook Live. In collaboration with the coolest bars in Tallinn we went live right at the bar, over a glass of Vana Tallinn on the rocks. Hosted by the well-known entertainer Priit Oks, interviewing some cool guys every Thursday evening. From talented creatives and eccentric barbers to famous photographers and successful businessmen.
And all this in interaction with the audience, allowing them to ask questions of their own, and to react to the talk right on the live video. Possibly enjoying a glass of Vana Tallinn while at it.
In collaboration with the coolest bars in Tallinn we went live right at the bar, over a glass of Vana Tallinn on the rocks.