Estonia’s leading real estate portal KV.ee needed to reach younger audiences to promote their new mobile application. But when it comes to young people in the look for a new apartment, it’s not so much about fulfilling dreams than just quickly solving different problems. More likely their current flats are simply too expensive, too small, too spacious, too this or that. Which lead to an idea: Young people’s reason to move can be many and varied, but KV.ee can help them out in every case.
Hence we created a campaign that younger audience can relate to. It was all about telling a simple story and simple message in a clever and entertaining way:
We teamed up with a well-known Estonian stand-up comedian Mattias Naan, and made him the face of the campaign, executing the film without heavy production, rather with a treatment reflecting the Internet age and the videos the target group consumes online every day.
We created the film without heavy production, rather with a treatment reflecting the Internet age.