lisa was looking to introduce a new service to its corporate customers. Pilvekontor (Cloud Office) has components that cover many IT and communication needs of companies. We knew that it was difficult to speak to the target group. On the other hand, all companies consider low fixed overhead costs important and managers want their employees to focus on their main line of activity, not spend time on insignificant details. So we took the route of explaining the nature of cloud service and its financial advantages.
In cooperation with Elisa, we created a price calculator that allowed customers to compare how much more they would pay if they bought service from other service providers. The calculator also showed the hidden costs (such as time) that could be saved based on the size and needs of the company.
The price calculator brought additional visitors to the website, and many viewed the additional reading materials. Customers spent more than 2 minutes longer on the calculator landing page than than they did on the previous website.
Customers spent more than 2 minutes longer on the calculator landing page than than they did on the previous website.