E-residency is no longer anything exotic or strange – a company can be set up from the couch in just a few minutes. Estonia has long been telework-ready as a country, but research tell a different story. Only 20% of employers allow their employees to work remotely (Statistics Estonia, 2015), while 67% of people believe that a flexibility in terms of work location increases satisfaction (wage and salary survey conducted by Palgainfo Agentuur in 2016).
n a situation where results fell short of expectations, Elisa decided to seize the initiative, with the goal of telework for the masses. In cooperation with Elisa, the Smart Work Association and the Estonian Human Resource Management Association (PARE) we carried out a project where companies could show that telework wasn’t anything new for their employees and that this was in fact rooted in their organizational culture. We awarded a Telework 2017 label to the best companies.
We inspired the media to talk about the importance of telework, the technical solutions needed for it, and shared the experiences of Elisa staff. A host from ETV’s morning programme Terevisioon also tried out the allure of telework. Elisa managers took questions in live chat mode for a few weeks.
During the project, 50 companies were awarded the label and over 20 media segments and stories appeared in the press, radio and TV. The earned media value was estimated at 18,800 EUR. The project took a big step toward promoting telework culture and instituting the label as a tradition that will be continued in coming years. Through proficiency in the art of communication, IDEA PR is capable of starting out-of-the-box ground-breaking trends that create real changes in our society.
A host from ETV’s morning programme Terevisioon also tried out the allure of telework. Elisa managers took questions in live chat mode for a few weeks.