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Brand and communication strategy for Bauhof

Home improvement store Bauhof was looking to give its brand and communication strategy an update based on its corporate business strategy. For one thing, Bauhof had invested into offering the best product selection in the market, but this was not reflected in their communication activities.

We met with the Bauhof team for a number of workshops, where we mapped the current state of the brand, market, competitors and customer needs. We also wrote down the customer journey so we could agree on the main points of contact between customer and brand. The result was the concept “Masterful choice”, which is the now the basis for all Bauhof communications.

Backed by the new strategy, we launched two sales promotions that reinforced Bauhof’s position as leader in product selection in the category of home and garden supplies.

The result was the concept “Masterful choice”, which is the now the basis for all Bauhof communications.

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